'Good Morning America' Beats 'Today' Show in May Sweeps for First Time in 19 Years
The news continued to get worse for NBC Friday.
The Wrap reported a few hours ago that ABC's Good Morning America beat the Today show in May sweeps for the first time in nineteen years:
During the May sweeps period, "GMA" attracted 1.8 rating/13 share and 2.1 million viewers per episode in the advertiser-coveted key news demo of Adults 25-54, 110,000 more than "Today" (1.7/12, 1.99 million viewers) for the first time in 19 years.
"GMA" also won in total viewers with an average 4.78 million, 921,000 more than the NBC morning news show, for the first time in 18 years.
Both wins represent the largest margin that "GMA" has beaten "Today" in 21 years for total viewers and 19 years for the key demo.
It seems the only good thing NBC has going for it is the Tonight Show with Jay Leno.
Sure make sense to be giving the boot to their only success story.