Us Weekly: Michelle Obama 'Down-to-Earth Mom' Who 'Shops at Target'

Just hours after the New York Times published an article entitled "Michelle Obama Looks for a New Introduction" (as reported by my colleague Clay Waters moments ago), Us Weekly unveiled its new issue featuring the Obamas in a cover story depicting the potential first lady as a "down-to-earth mom" that "shops at Target."

I guess we can declare the Michelle Obama makeover season in full swing, dontcha think?

Update: Apparently this is a pattern for Us, as Tim Graham previously reported the headline about Obama in the March 10 issue "HE REALLY IS JUST LIKE US!"

Readers are cautioned to have a trash receptacle handy before viewing the headline and teaser on the magazine's cover:

Michelle Obama: Why Barack Loves Her

She shops at Target, loved "Sex and the City" and never misses the girls' recitals. The untold romance between a down-to-earth mom and the man who calls her "my rock."

Oy vey. Would you like some coffee with your saccharine?

Sadly, there was more, for this was how Us hawked the piece at its website:

Barack Obama tells Us Weekly in its new issue, on newsstands now, that his wife Michelle is an "extraordinary mother" to their two daughters, Malia, 9, and Sasha, 7.

"Nothing is more important to Michelle than being a good mother," the Democratic presidential nominee tells Us. "She works every day to instill in our girls the same values we were raised with." [...]

She went on to excel at Princeton and Harvard Law, and friends detail in the current issue of Us her struggle to balance work and family. "She's a very genuine person, just like you and me," longtime friend Valerie Jarrett says, who adds, "She's not in the least bit interested in being a co-president. Her first priority as first lady would be that the girls are OK."

Yes, the woman that is on record as having said "For the first time in my adult life, I am proud of my country," and that America in 2008 "is just downright mean" is a very genuine person, just like you and me.

Sadly, this is what Americans can expect for the next four and a half months from their Obama-loving media.