Effete MSNBC host Chris Hayes, in a new Lean Forward commercial airing on the network, can be seen merrily biking around New York City while lecturing Americans that climate change is "the biggest governing challenge I think we've ever faced."
The cable anchor, who on May 27th infamously said he was "uncomfortable" calling fallen military members "heroes," pranced around the city as his voice-over pontificated: "...The scale and scope of [fighting global warming] is every bit as transformational as the industrial revolution or the transition to the digital age." [See video below. MP3 audio here.]
Hayes added that this battle would be "thrilling."
Although Hayes finds the struggle against climate change to be thrilling, he wasn't as enamored of the men and women who fight for America's freedom. From the May 27 Up With Chris Hayes:
CHRIS HAYES: I think it's interesting because I think it is very difficult to talk about the war dead and the fallen without invoking valor, without invoking the words "heroes." Um, and, ah, ah, why do I feel so comfortable [sic] about the word "hero"? I feel comfortable, ah, uncomfortable, about the word because it seems to me that it is so rhetorically proximate to justifications for more war.
The ad seems to imply that Hayes bikes to work. The liberal anchor should probably be prepared to see some enterprising conservative journalist waiting outside 30 Rock to see if he exits from a network limo.
On Twitter, Hayes admitted: "...I don't do it every day. it's a haul. last part biking through midtown is the worst."
[Thanks to MRC intern Jeffrey Meyer for the video.]
A transcript of the new MSNBC Lean Forward ad is below:
CHRIS HAYES [Video of Chris Hayes bicycling around New York City]: Climate change is the biggest governing challenge we face. It's the biggest governing challenge I think we've ever faced. One way or another, we're going to have to dramatically reduce the amount of carbon we're putting in the atmosphere and the scale and scope of that undertaking is every bit as transformational as the industrial revolution or the transition to the digital age. And you can think about that as terrifying or you can think about it as thrilling.