HLN Number Two in Cable News Last Week

With all the buzz surrounding Jeff Zucker taking over the reins at CNN, it appears to be sister station HLN making a ratings move.

In the week ended April 12, HLN - formerly known as CNN Headline News - bested both CNN and MSNBC in total viewers and in the all important demographic aged 25 to 54.

Here are the stats for Monday (via TVByTheNumbers.com):

 

 

P2+ (000s)

25-54 (000s)

35-64 (000s)

Total Day

 

 

 

 

FNC

 

       1,080

       226

        444

CNN

 

          345

       107

        172

MSNBC

 

          371

       117

        171

CNBC

 

          132

        38

          61

FBN

 

            49

          7

          23

HLN

 

          485

       172

        262

 

 

 

 

 

Primetime

P2+ (000s)

25-54 (000s)

35-64 (000s)

FNC

 

       2,002

       293

        676

CNN

 

          367

        96

        164

MSNBC

 

          644

       198

        310

CNBC

 

          162

        56

          68

FBN

 

            23

          6

          10

HLN

 

          706

       244

        396

So as you can see, HLN bested CNN and MSNBC in Total Day viewers including the demo, and in Primetime both in total and demo.

Here's Tuesday:

 

 

P2+ (000s)

25-54 (000s)

35-64 (000s)

Total Day

 

 

 

 

FNC

 

       1,082

       230

        438

CNN

 

          344

       109

        154

MSNBC

 

          393

       118

        180

CNBC

 

          116

        28

          55

FBN

 

            52

          6

          21

HLN

 

          486

       163

        262

 

 

 

 

 

Primetime

P2+ (000s)

25-54 (000s)

35-64 (000s)

FNC

 

       1,741

       310

        615

CNN

 

          454

       150

        210

MSNBC

 

          695

       210

        339

CNBC

 

          104

        33

          53

FBN

 

            55

        14

          20

HLN

 

          694

       225

        395

HLN again bested CNN and MSNBC in Total Day viewers Tuesday including the demo, and although it basically tied MSNBC while beating CNN in Primetime total, it beat both in the demo.

Here's Wednesday:

 

P2+ (000s)

25-54 (000s)

35-64 (000s)

Total Day

 

 

 

 

FNC

 

      1,006

           202

           381

CNN

 

        383

           114

           156

MSNBC

 

        348

           114

           164

CNBC

 

        143

            36

            75

FBN

 

          47

              5

            20

HLN

 

        433

           154

           239

 

 

 

 

 

Primetime

P2+ (000s)

25-54 (000s)

35-64 (000s)

FNC

 

      1,539

           251

           503

CNN

 

        533

           144

           192

MSNBC

 

        527

           173

           270

CNBC

 

        153

            63

            85

FBN

 

          49

              3

            13

HLN

 

        560

           215

           308

HLN again beat CNN and MSNBC in Total Day viewers and the demo Wednesday, but lost to MSNBC in Primetime.

Here's Thursday:

 

 

P2+ (000s)

25-54 (000s)

35-64 (000s)

Total Day

 

 

 

 

FNC

 

       1,133

       226

        437

CNN

 

          366

       108

        158

MSNBC

 

          375

       123

        174

CNBC

 

          171

        49

          92

FBN

 

            54

          8

          25

HLN

 

          478

       170

        261

 

 

 

 

 

Primetime

P2+ (000s)

25-54 (000s)

35-64 (000s)

FNC

 

       2,044

       285

        705

CNN

 

          528

       160

        253

MSNBC

 

          721

       228

        327

CNBC

 

          251

        96

        144

FBN

 

            39

        12

          19

HLN

 

          751

       250

        413

HLN beat CNN and MSNBC in all of these categories Thursday, and again Friday:

 

P2+ (000s)

25-54 (000s)

35-64 (000s)

Total Day

 

 

 

 

FNC

 

      1,006

           202

           381

CNN

 

        383

           114

           156

MSNBC

 

        348

           114

           164

CNBC

 

        143

            36

            75

FBN

 

          47

              5

            20

HLN

 

        433

           154

           239

 

 

 

 

 

Primetime

P2+ (000s)

25-54 (000s)

35-64 (000s)

FNC

 

      1,539

           251

           503

CNN

 

        533

           144

           192

MSNBC

 

        527

           173

           270

CNBC

 

        153

            63

            85

FBN

 

          49

              3

            13

HLN

 

        560

           215

           308

Add it all up, and this was a very strong week for HLN over all of its competitors besides Fox making one wonder if Zucker's strategy at CNN is working and also if the momentum MSNBC had during last year's presidential campaign has seriously reversed.

Stay tuned.

Noel Sheppard
Noel Sheppard
Noel Sheppard, Associate Editor of NewsBusters, passed away in March of 2014.