I guess we should have expected this: Al Gore's Alliance for Climate Change is about to spend $100 million a year advertising global warming alarmism.
I'm thanking God right now for a wonderful invention called the DVR.
How 'bout you?
Unfortunately, those around the country without such technology are apparently about to be deluged with climate change hysteria according to Advertising Age (emphasis added throughout):
Four elite agencies -- Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R -- are squaring off for the business and are expected to present to the former vice president himself early next month, according to executives familiar with the review. The budget for the "historic, three-to-five-year, multimedia global campaign," as the request for proposals puts it, is contingent on how much money the alliance raises. Media spending will likely be more than $100 million a year.
$100 million. Hmmm. Isn't that what Gore is reported to have made selling this snake oil since he left politics? Yep, it's all about the money:
The Alliance's RFP [request for proposal] is, as you might expect, part inspirational -- quoting Gandhi, M. Scott Peck, Erik Erikson, and of course Mr. Gore -- and part detailed description of the task ahead for the winner. That will involve convincing people to making the climate issue, which already has high awareness, a more actionable priority.
Isn't that marvelous? So, now, like any company, Gore will be advertising his "product" on television, radio, and in print.
This scam gets better and better.