No, I'm not making this up. "Little-Known Palin May Be Benefit or Bust for McCain's Campaign" is the headline on an August 30 Bloomberg.com news story. The article notes:
Palin, 44, who wasn't high on conventional-wisdom rankings of potential vice presidential candidates, may soothe social conservatives in her own party and may appeal to some disappointed Hillary Clinton backers. She's younger than Obama, who is 47, and has served less than half of her first term as governor.``It's either a grand-slam home run or it'll turn out to be a bust,'' said Stu Rothenberg, editor of the Rothenberg Political Report in Washington. The answer will be clear over the next few days, he said.
OK, folks (as Joe Biden of Scranton would say). Sensitivity training for everyone.