Jon Meacham is frustrated. After taking over Newsweek in 2006 as editor, he hasn't managed to get it out of its long-term rut as the second-best in the newsmagazine business. He also seems to have developed a severe case of Economist envy:
After about an hour, there seemed to be no more questions for him, so Newsweek editor Jon Meacham turned to his audience—about 100 graduate students at Columbia journalism school—and said he had a question for them: Did anyone in the room read Newsweek or Time? There was a small, awkward rumbling before finally, a man shouted, "No!"
Kudos to the guy for standing up and telling the obvious truth: Newsweek isn't read by anyone short of Grandma and dental office patrons.
Mr. Meacham scanned the audience for his quarry and then asked the journalism student, clad in a black turtleneck, whether he read The Economist. Yes, he did.
"It's the most talked about and least read magazine," said Mr. Meacham. "Have you looked at Newsweek?"
"Sure," said the J-schooler.
"And it's not up to your standards?"
"I find less useful honestly. The news? I don't get it from Newsweek. The Economist is more courageous," he answered.
Courageous? The guy must be channeling Dan Rather. Just the sort of pretentious thing you'd expect a journalism student to say.
"The success of The Economist—the fact that you read it, a black-turtlenecked guy at Columbia," Mr. Meacham began. But then he changed tack.
"Look, I need you," said Mr. Meacham. "And I need—I've got people out there risking their lives right now. The Economist is not, by the way ..." He changed tack again. "I've got four people in Baghdad who could be killed at any moment who are trying to tell the truth the best they can of that story. We have people in 13 different countries. We have a guy in Afghanistan who has Taliban sources who the federal government has asked about because we have better intelligence than government does—he's risking his life."
"And how to communicate that we have things to say that are both factually new and analytically new and to get you under the tent is a fact that scares me—not The Economist per se. It's an incredible frustration that I've got some of the most decent, hard-working, honest, passionate, straight-shooting, non-ideological people who just want to tell the damn truth, and how to get this past this image that we're just middlebrow, you know, a magazine that your grandparents get, or something, that's the challenge. And I just don't know how to do it, so if you've got any ideas, tell me."
A true Kodak moment. And yet, it's more than that, though. Here we have the editor of a major newsmag going out and publicly soliciting the opinions on how to run his publication. Where does he turn for such advice? To the knee-jerk left-wing students at the Columbia School of Journalism, a crowd that can't get any more elitist, snobby, and out-of-touch.
Here's an easy piece of free advice for you, Jon. Instead of making obviously false denials of ideological bias in the overwhelmingly Democrat-dominated media, admit that politics of your staff influences their writing just like you believe their race or gender can. If you worked harder at creating a balanced staff and a balanced product, you'd easily increase your readership. There are lots of right-leaning journalists out there who would love to report straight news for you right along your left-leaning reporters.
You might also try taking your liberal religion off your sleeve. Even secular people can spot the transparently political attempts of yours to rebrand ancient religious figures as prophets of liberalism. It simply doesn't work: the non-religious will laugh at you for still believing in myths (the Economist would never run a liberal Jesus article). Traditionalists, meanwhile, will rebuff your revisionism.
—Matthew Sheffield is the creator of NewsBusters and its Executive Editor.




















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Comments Policy
Not true!
February 10, 2008 - 09:00 ET by WhoIsJohnGaltI also read the ten-month-old copy of Newsweek or Time when I'm stuck in my boss's outer office waiting for him to get his head out of his a-- long enough to once again point my department off in another completely intellectually retarded direction.
Sorry...now back to my Monster search...
→ Newsweek
February 10, 2008 - 09:00 ET by Cool ArrowSmall wonder that the illiterates Newsweek's ideology has spawned don't subscribe.
THEY CAN'T READ!!!
Sam Kinnison, where are you now?
♣ a seal
And if they CAN read, they
February 10, 2008 - 10:54 ET by HypocriteHaterAnd if they CAN read, they don't have the attention span to sit down and read a whole magazine article.
If Newsweek wants to increase their readership among young liberals, they need to shorten their articles into small soundbites, like Bush Lied, People Died; No War For Oil; etc., etc.
I've been convinced for some
February 10, 2008 - 09:02 ET by zhombreI've been convinced for some time that if you read Time or Newsweek cover to cover, you will actually know less when you finish than when you started. They are the epitome of the drive by media and function not to convey information but to distort and shape it into the MSM world view (journos represent another professional class, like doctors, trial lawyers, or realtors, protecting their turf and class interests, only they get to regard their biases as sacrosanct under the First Amendment). I prefer The Economist too because it still relies on actual print articles and not some form of digestible liberal info-bytes to accompany its splashy images.
He might want to go online...
February 10, 2008 - 09:02 ET by SyriusMS,
There might be a job opening on Monster.com. He hasn't a clue on how to appeal to wider audience? I agree with you, Matthew. Meacham needs a balanced staff and should realize the importance of good journalism.
Syrius
Art of War
February 10, 2008 - 09:13 ET by masslibertarianI subscribe to both Newsweek and Time, but it's just my way of keeping tabs on the LSM. "Keep your friends close and your enemies closer" - Sun Tzu
As a note to Jon Meacham, his Iraq War reporting could be significantly improved if he'd just evacuate the poor reporters he's so concerned about and publish Michael Yon's work in the magazine.
As a weekly, Newsweek can't
February 10, 2008 - 09:15 ET by sublight68As a weekly, Newsweek can't compete on the timeliness of news.
What it coud do, what it tries to do, is provide in-depth analysis of stories and events beyond the headlines. But because it's so obviously slanted in most of its coverage it's lost all credibility and alienated much of it's potential audience
I finally got tired of the bias and weekly snarky "down arrow" for anything and anyone conservative and cancelled my subscription years ago.
Newsweek
February 10, 2008 - 09:26 ET by okiehawk44Meacham said "...It's an incredible frustration that I've got some of the most decent, hard-working, honest, passionate, straight-shooting, non-ideological people who just want to tell the damn truth,..."
He evidently really believes this.
The Economist is a more extensive and in-depth read, but I doubt if any of these so-called journalists at Columbia or any of the other journalism schools in this country will still be reading it when they are 30 or 40+. They will subscribe (if they have the money for a subscription) and it will be placed unread on the coffee table for all to see. They are not hard working, honest and non-ideological looking to tell anything like the truth.
Jounalism students were just a whiff above Education School students at the bottom of the scholastic barrel when I was a student and many years later, It hasn't changed. I know some reporters well, and have met many others since graduation, and they are almost to a person the most slovenly, unattractive, uninformed and uninteresting people I've met in life. (This will not include the beautiful people chosen to read the news on TV)
Amen!
February 10, 2008 - 09:35 ET by funkdomeI actually think Meachum is a pretty good writer and thinker, which makes his overt biases even more annoying.
He went to the trouble to create a blog on the Washington Post called "OnFaith" and almost all the commentators are athiests! I think the poor guy is just our of touch with how America really feels. "I don't know anyone who voted for Nixon", etc.
Newsweek exhibits the MSM virus
February 10, 2008 - 09:52 ET by jrichMSM virus:
It isn't that the reporting is totally wrong or
false; it is the writing and editorial decisions of
what to leave OUT. I do not read Newsweek,
and most MSMs because they deliberately leave
out half of the world of truth: the conservative
half.
The liberals seem to be blind to the obvious
February 10, 2008 - 10:34 ET by c5thenIf you are a liberal publication, you will only have the possibility of capturing a share of the liberal publication buying market. I don't know the actual numbers but whatever % of the population who buy weekly "news" magazines, the liberal leaning are split between Time and Newsweek. At best that means that those two pubs have to split 50% of the weekly market. I'd be willing to bet that the "weekly" market is very small and shrinking. Unless they each open up their editorial minds and bring in a wider ideological pool of journalists and editors, they are each destined to go away.
The day that "politician" became a career choice is the day we started losing the Republic. Let's get it back! Alan Keyes '08.
Newsweak
February 10, 2008 - 10:49 ET by ArchConservativeI can tell him how he can make his rag circulated wider. Put it in roll form so I can afix it right to my toilet paper dispenser. It would be easier for me to wipe my butt with this way.
You support the troops by supporting the mission! If you don't support the mission, have the guts to say you don't support the troops.
Perfect example of bias
February 10, 2008 - 11:12 ET by ThisnThatHere's a perfect example of bias at Time. This morning's on-line version had an article about the economy, and a poll that was done, and here are two of their sentences:
"The subject of leaving Iraq shows a sharp partisan divide — 65 percent of Democrats think it would help the economy a lot, but only 18 percent of Republicans think so. Just 29 percent of people think putting more money in the hands of the poor would help a great deal in fixing the country's economic problems. "
So, there's a big divide between Dims and Repubs -- as usual. But look at the low number of people who think giving rebates to the poor is helpful. Isn't that a remarkable statement?
But guess what the headline is: "Poll: To Fix Economy, Get Out of Iraq". The fact is, the Dim vs. Repubs numbers don't support this conclusion. But, it's the headline.
Any wonder Time and Newsweek are viewed as left-wing, biased rags? They can't even get the story straight when the numbers are published for all to see!
___________________________________
If you can read this, thank a teacher. If it is in English, thank a Soldier. - My barber
I Love
February 10, 2008 - 11:16 ET by VonuI love the smell of Liberal desperation in the morning, it reminds me that freedom may be reborn.
Freedom is a vital component of human effectiveness and fulfillment.
Well Mr. Sheffield... You
February 10, 2008 - 14:47 ET by bigtimerWell Mr. Sheffield...
You summed it all up...I can't think of a thing to add...well I could when it comes to Meacham, the job he is doing and has done with his leftist rag, better left unsaid.
Help needed
February 10, 2008 - 14:57 ET by acumenWell damn it, I'll step up to the plate and help Meacham.
I'm biting my lip and feeling his pain.
Fixing Newsweak
February 10, 2008 - 15:34 ET by Lame CherryLiberals are always stuck in the same past. They think Iraq was Vietnam and think sitting like a prima dona in an office with a title means you are someone.
I once had Joseph Farah lecture me on my blog that my writing style was not correct. I correct him that my writing style reflected a new generation of communication which is compressed and comes to the point quicker.
Last night I bounced over to some Russian paper online and was reading it and was puzzled as the thing read EXACTLY like the New York Times in structure.
THAT is the problem with Newsweek and Time for starters. They are still speaking in a language developed in 1850 and are the same types resisting changing from clay tablets to paper.
One gains readers by printing what the reader wants in information. No one wants to read that the United States sucks, President Bush is a mental retard and Americans are all fat, stupid and fat and stupid. Sure that gets Jeff Rense his pot of gold preying off of nimwits, but there is only so much hype even those Ron Paul ranters can take before they burn out and just give up screaming.
Newsweek needs to curb the print media to view it only as an outlet for ads and for promotion of it's online and video feeds.
Newsweek needs to hire sluggers and not the Koran is in the pooper propagandists. Think of it as HuffPo with glam people who actually have brains.
Newsweek needs to sex it up period. Kiran Chetry does not get her jobs and keep them by being frumper Couric. Jack up the skirts, put a smile on it, make America feel good and people will at least look at the pictures if they are not reading online or the mag.
I pointed this out to Newsbusters too in getting a Newsbusters babe contest for a promo........Rupert Murdoch can not be wrong and there is a reason FOX has legs to Tennessee and The Sun has Page 3 girls.
Newsweek does not have to get into porn, but it needs to put the cherry on top like all successful business news does. Do you think CBS has Lara Logan on because she has anything worth saying? Heck no she was a model with long legs and big boobs.......that is what CBS sells just like that old bag Leslie Stahl had skirts jacked to the nether regions when women had them at their ankles.
Editors are the last thing Newsweak needs. They need someone who understand marketing in America. You have to have a readership or audience to amount to something or else you are Bill Buckley waiting for Ronald Reagan to put your Conservative ideas in place.........Newsweak is not bright enough to foster those kinds of mental followings, so they have to start doing things correctly.
Oh and if Newsweek does the above in advice and does not pay me for this advice I will sue their liberal behinds as the internet is forever and recorded here..........because I had a national mag steal an entire formating idea when I was 28 from me when I was up for editor and I just let it slide.......not this time. Either pay me as an advisor or pay me for stealing my ideas.
This is business and it is time that libearl rag hire a Conservative business person to iron out the wrinkles.
*HIC IACET ARTORIVS REX QVONDAM REXQVE FVTVRVS
FOX has legs to Tennessee
February 10, 2008 - 17:55 ET by JayTeeAs you said abouve, Lame...I have Noticed that Fox has went Foxy lately, and it was a fast Invasion....before I knew it, Dhue'y and crew had O'Reily surrounded.
Rush continues to make fun of his bachelorhood and incompetence wtih womern, but Rush does it very subtle.
If we could just see Nb'er Matt S. with his Shirt off...this Site would be cooking like Obamarama on the Vue.
Start doing pushups Matt, NB needs an answer to Obama.
"I've got four people in Baghdad "
February 10, 2008 - 17:35 ET by IamTinman"I've got four people in Baghdad who could be killed at any moment who are trying to tell the truth the best they can of that story."
Maybe if those folks got out of Baghdad and into the rest of Iraq the stories may be different. Magazines like Newsweek are supposed to take a larger more dispassionate view of world affairs not the type of "Koran in the toilet" journalism they indulge in.
Sadly, at the risk of refighting a previous war, this hasn't changed since Vietnam when journalists were content to hang out at the Circle Sport in Saigon and chase the bar girls. Slim pickings in Baghdad though, no wonder he only has 4.
Nothing gets printed about the courage and resiliance of an Iraqi people who have never known real freedom and are asked to transform themselves from a feudal nation to a american style democracy in just a few short years. Nothing about a country in the making and the enormous strides made by a military just learning how to be one. Only about the latest suicide bombing or the latest roadside explosion because they have the old newspaper motto that "if it bleeds it reads". Newsweek and Time are just glossy coated rags, good for nothing but landfill.
Now ask me what I really think!!!