FNC Knocks MSNBC's 'Lean Forward' Campaign; BNet.com Writer Complains of 'Corporate Pissing Match'
As an answer to MSNBC's new vacuous "Lean Forward" promo campaign, Fox News Channel has worked up a few promos of its own to knock the lower-rated rival network.
"In this country, we don't stand still, we don't lean, we move forward," goes the tag line for one. Another promo spot declares, "We don’t stand around, we don’t lean against a wall, we break the wall down. We move… Forward."
Fox's move is a "study in pointlessness," media and advertising blogger Catharine P. Taylor groused today at Bnet.com, the website for the CBS business interactive network:
The new Fox News ad campaign “Move Forward” may be that rare occasion where there’s no solid business reason to advertise in the face of a campaign from a competitor. A riff on MSNBC’s recently-launched “Lean Forward” campaign, it’s completely pointless. We’re not to believe, are we, that in these polarized times an MSNBC viewer seeing this campaign would actually switch to Fox News? (The ads themselves are below.)
Of course not. So what is the point? To engage in a corporate pissing match, just because you’re Fox News and you can. The fact is there is no real competition between Fox News and MSNBC.
[...]
[C]ould you say the same thing about MSNBC’s campaign? Is it pointless? Not really. Even though it’s been known as the liberal antidote to Fox News for a few years now, the network needed to fully claim its territory, which it does with the new campaign. Fox News, with this campaign, is just showing off.
- Ken Shepherd's blog
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Lean Forward
Submitted by CO2Maker on Thu, 10/21/2010 - 3:34pm.
That's what you do when you want to pass gas and you don't want anyone else in the room to hear you.
Watch Chris the Wide Mouth Frog: when he gets all revved up at a guest or on a rant against Sarah Palin and the Tea Baguettes, he .... leans forward.
When Keith the Sports Boy goes into his "How Dare You" mode, ... that's right, he leans forward and tilts a little bit to his left.
And there's Rachel-Ron Madcow, leaning forward to make her point.
Only Ed "I hope my face doesn't freeze this way" Schultz does not lean forward. He walks around all the time, huffing and puffing like a hippo ... with gas.