Keith Olbermann, Ed Schultz and the brain trust at ThinkProgress probably won't like this, but CNBC "Mad Money" host Jim Cramer thinks the Glenn Beck boycott won't have an impact on NewsCorp's (NASDAQ:NWSA), the parent company of Fox News, bottom line.
During the "Stop Trading" segment on "Street Signs" Aug. 24, Cramer explained that Unilever (NYSE:UN) was going all out with its advertising, by not avoiding shows that might offend someone's political sensibilities. Cramer said that strategy was paying off for Unilever, whose stock is up 10 percent since July.
"When I look at it, it's very interesting because there's an article in the same magazine, Ad Age magazine, about how like Unilever is spending like mad, and that they're going to be, Unilever had a spectacular quarter," Cramer said. "My take is that whoever is just trying to parcel and figure out where to be in the Fox News or where to be in the MSNBC, ought to take their cue from Unilever, which had the best quarter of all packaged goods because they flooded all media and it showed that those who pulled back, whether it be from Glenn Beck, or whether it be from Olbermann, didn't do as well as Unilever, which was all in during this period where the rates went down."
Unlike his colleagues on sister network MSNBC, Cramer didn't portray Beck as a racist hatemonger and said that eventually all the advertisers forced away from his program would come back.
"So my take is that advertising worked, but it only worked if you're not - I mean look, I think, I used to follow Glenn Beck when I had a radio show," Cramer said. "He's a nice guy, Philadelphia and I've been on his show. You know - I think they all come back in the end."
The goal of the boycott, instigated by Color of Change, was to hurt Beck and Fox News' advertising revenue. However, according to Cramer the campaign was failing and NewsCorp was not struggling in any way from the boycott.
"You know, Fox News was the big driver in the NewsCorp quarter," Cramer explained. "And uh, it was spectacular. You can't say, ‘Well hold on, I don't like it, so therefore it wasn't spectacular.' It was amazing, but, and the fact is that article said they shifted money to other shows, which meant you shouldn't be selling NewsCorp on that."
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Why would any of these
August 24, 2009 - 16:26 ET by 10ksnookerWhy would any of these companies advertise on a shit hole channel like MSNBC?
Why MSNBC
August 25, 2009 - 01:07 ET by 007memoThey advertise on MSNBC cause they have the coveted 18 to 54 year old demographic watching them. Fox not so much, with the not so coveted 64 to 84 year old demographic.
If only the ratings
August 25, 2009 - 08:26 ET by pcantidoteIf only the ratings supported your cute little theory. Go to the back of the line and try again.....
Enforce Term Limits if They Won't: Vote Against ALL Incumbents in 2010.
Looks like the 007Bigot just got caught in a lie.
August 27, 2009 - 06:55 ET by JWFWhy are you lying here bigot? You think we are stupid and won't fact check you? This is how you are going to win the debate bigot? By lying?
• Continuing a trend started last week, Fox News beat CNN, MSNBC, HLN and CNBC combined in total viewers and the A25-54 demographic last night during prime time. It also topped the foursome in total day total viewers
Sincerely,
a Veteran of a 1000 psychic wars.
Ofcourse all the advertisers
August 24, 2009 - 16:33 ET by mostlymoderateOfcourse all the advertisers will come back. This is a lot like Nazi Germany. Sure, a lot of people had to comply with the Nazi's just to ensure their safety. Here, these advertisers don't want to be on "the list" (like Whole Foods) but when more and more people oppose the policies of Obama and the left wing, they will be back and Beck will be bigger than ever. Possibly as big as Rush someday.
→ Connect the dots
August 24, 2009 - 16:41 ET by Cool ArrowRemember the clamor after 9-11?
After the Mortgage Crash?
Remember all of that "Why didn't somebody connect the dots to this catastrophe and try to avoid it"?
So now we've got Glenn Beck, much like the original "Voice in the Wilderness", explaining this roadmap to disaster in excruciating detail, and a group of the President's fellow racist friends want to shut him down.
Why? Because Glenn Beck dared ask if Obama is a racist?
Sorry, Glenn. That was a wasted question. One that was answered long ago, and reinforced with his racist remark about a "typical white woman", and of course his snap judgement concerning one of his other racist buddies getting arrested.
But whatever you do, you leftist nest of vipers, don't come back a year from now asking why somebody didn't connect the dots on the road to calamity.
We will Barry you! - Russian prophecy
Once again the lefties show us.....
August 24, 2009 - 16:57 ET by superconThat they are clueless in matters of capitalism. People who need advertising can't really boycott the highest rated television shows if they expect results. I can understand how those at MSNBC cannot figure that out as ratings are something that still eludes them.
" if Republicans are able to stop Barack Obama on health care, 'it will be his Waterloo, it will break him...." -Sen. Jim DeMint
Advertising on Glenn
August 24, 2009 - 17:00 ET by canuckThey may well come back but that doesn't mean that many of us will not remember how they toed the line of the ultra-liberal left. Personally I think I can cost CVS $1M per year in Rx's. Just in the past week we have switched hundreds of annual monthly refills to pharmacies other than CVS or Wal-Mart.
This is too easy...we do not phone new scripts or refills to either of those chains, but will to the other chains.
Others are following the policy.
I feel better now with
August 24, 2009 - 17:12 ET by bigtimerI feel better now with Cramer's words of wisdom.
Obama's a Community Agitator, a walking, talking destroyer. ~ Rush Limbaugh
Once the wise elders of the
August 24, 2009 - 18:31 ET by celatorOnce the wise elders of the companies boycotting Glenn Beck realize they have allowed their companies to be manipulated by a radical anti-white terrorist group like Color Of Change, they will come to their senses.
We need the Becks, Hannitys, Ingrahams, Levins, Rushes of the world to counter the trash talk of the White House and the Congressional leaders. Each has their strong points and weak points, but overall, these commentators have become indespensable to the Republic.
No citizen's right to life, liberty, pursuit of happiness, or property is safe as long as Obama is President of the United States.
→ celator
August 24, 2009 - 18:42 ET by Cool ArrowI figure these companies would just as soon avoid the issue.
I don't see them actively seeking a lightning rod to which they can attach themselves.
All they wanted to do in the first place is sell their product.
We will Barry you! - Russian prophecy
I'd like to see some year
August 24, 2009 - 19:54 ET by celatorI'd like to see some year over year sales figures for July-Aug for these companies. My guess is there's been no "boycott" impact.
Great tagline, BTW!
No citizen's right to life, liberty, pursuit of happiness, or property is safe as long as Obama is President of the United States.
Beck is my favorite TV show.
August 24, 2009 - 19:34 ET by deerjerkydaveBeck is my favorite TV show. I record it every day and watch it when I get home from work at night. He always has fresh content and is entertaining in his explanation of events. I also like the stories that he focuses on which seem to get lost to the rest of the media.
The only outrageous thing they quoted from Beck, in today's AP article, is him saying that Obama is a racist. Of course they never talk about why he made the assertion. You know, things like how Obama called his grandmother a "typical white person," how Obama jumped to the conclusion that these white police officers in Boston acted stupidly, and how he sat in a racist church for 20+ years.
Of course the liberal media doesn't know any of this because they refused to vet their candidate. Obama was just your local friendly community organizer.
djd.... Of course the
August 24, 2009 - 19:43 ET by bigtimerdjd....
Of course the liberal media doesn't know any of this because they
refused to vet their candidate. Obama was just your local friendly
community organizer.
Nah...he's what my tag-line says... ;-)
Obama's a Community Agitator, a walking, talking destroyer. ~ Rush Limbaugh
Some Alleged Boycotters were not.
August 24, 2009 - 21:58 ET by GregorovitchBefore you folks get too far in who boycotted and who did not (especially those identified as having never put ads on Beck in the first place) check out this site for accurate info on boycotters.
http://www.defendgle...
FNC hasn't lost a nickel in
August 25, 2009 - 00:54 ET by ConservativeRexFNC hasn't lost a nickel in any of this fooferaw. Beck's audience is growing. WalMart won't advertise on any political commentary show, not just Beck's.
Looks as if this is just one more tempest in a teapot for the Stalinistas. Beck did the right thing by exposing Jones for the criminal he is. And by extension showed further proof (as if anybody needed more) of Obamis ties to the criminal underworld. The Chicago thugocracy rears it's head once again.
The Anti-Boycott Boycott
August 25, 2009 - 10:35 ET by SpokerCan someone please tell us where we can get a running list of those companies that have decided to boycott GB, and others like him, as well as those that have decided to stand up for free speech and continue to resist PC police by continuing to advertise be it local, regional or national.
I came home from my war with the physical scars that remind me each morning that freedom for ALL is real and worth fighting for. It is now obvious that it is time to renew that fight.
From this day forward I choose to openly and freely support with my words, and my dollars, those companies that stand shoulder to shoulder with those freedoms. And those companies that choose to kowtow to the intimidations of PC and economic threats you shall no longer receive either kind words of support or my dollars.
It is time to be silent no more!
For Spoker
August 25, 2009 - 12:41 ET by GregorovitchHere is what you are looking for.
http://www.defendglenn.com/
Thanks
August 25, 2009 - 15:40 ET by SpokerThanks for the info. Much appreciated.
If the Couric, Boy George,
August 25, 2009 - 22:11 ET by RR GOPIf the Couric, Boy George, Olby, Matthews, Mad Cow, et al crowd can get paid big bucks for spouting off on airport TVs and people who forgot to change the channel and fell asleep, I'm sure Murdoch would have little problem in floating Glenn Beck as he's bringing in millions of viewers in a lousy time slot.
One of the 34% who thinks George W. Bush was a great President. One of the 86% who wants to bring back the stock and pillory.