Rand Was Wrong, Hollywood Was Right, so Let’s Spread the Wealth Around
So with the news that Atlas Shrugged: Part 1 is underperforming and leaving theaters rather than expanding, it’s unclear whether producer John Aglialoro will be able to produce the planned sequels for the adaptation of Ayn Rand’s most famous and controversial work. Name recognition from one of the bestselling books of the past century, still a chart-topper due its appeal to libertarians and limited-government advocates, wasn’t a strong enough draw to earn back even half of its $20 million production budget so far, and this raises a lot of questions for those who rooted for the film. What does this mean for conservatives and fans of Rand?
Obviously, it means everything we’ve ever believed is absolutely wrong.
The free market just doesn’t work. Every conservative really is a secret dog-whistle racist. America is no more exceptional than North Korea. The earth really is barreling towards cataclysmic destruction because of you air conditioner. True equality and justice comes from redistributing wealth from the rich to the poor. Wait–
*brakes screech*
*spit take*
*jaw drops*
*pants fall*¹
Redistribution of wealth? Lucky for Aglialoro and his partner at Atlas Films, Harmon Kaslow, they’re located smack dab in the middle of millionaire country; and Los Angeles’s rich filmmakers all agree that redistribution of wealth is the right path for America! So, here is my plea to some of Tinseltown’s most beloved left-wing filmmakers. We’ve seen the light, and now we need your help.
Aaron Sorkin: Your screenplay for The Social Network, a deconstruction of a modern-day captain of industry, was a runaway hit. It more than recouped its $40 million production budget with a global take of over $200 million. Surely you can spare 50% of your Social Network royalties for a struggling production company for whom the free market has failed. Oh, I see; you’d resist because Atlas Shrugged doesn’t deserve this money, right? The writing was stilted and didactic? It skimped on marketing? That, Mr. Sorkin, is what we call blaming the victim. These hard-working people, who put their heart and soul into this film, are like an innocent Alaskan caribou shot and butchered by apathetic moviegoers– witless bullies destroying the potential to finish a historically important film adaptation. Mr. Sorkin, surely you have the moral courage to take a stand against this injustice, to give your hard-earned money to those less fortunate artists, cruelly maimed by the dog-eat-dog world of capitalism.
James Cameron: What more is there to say about the success of Avatar? Yeah, you may have only surpassed the gross of Titanic by jacking up ticket prices, packaging them with little plastic sunglasses, but by gum, you surpassed Titanic, almost earning $3 billion. Now, at the very least, you can help offset the carbon footprint of your film, its DVD sales (remember, DVDs are wasteful), and Atlas Shrugged’s production.
Now, I know this is a touchy subject, but I think it’s a great opportunity for you. We’re quickly coming up on the five-year anniversary of Al Gore stating we only have 10 years to prevent a “tipping point” in our climate’s destruction. Since then, the only thing Al’s cut back on is his number of wives, and things aren’t looking so great for your own efforts against nothing less than the destruction of worldwide ecosystems. This is a crucial moment, Jim; this is your chance to turn the tide. Do you really need the money from DVD sales of your films? Please, Mr. Cameron, stand in solidarity with endangered species and donate 100% of this year’s royalties to Atlas Productions on the condition that 25% of them will be used for carbon credits. You’ve had a taste of the thanks you can receive from the world’s indigenous populations; why would you hold onto transient wealth and prevent yourself from receiving this thanks from the very fauna and flora of the Earth? Remember, you can’t take it with you, Jim. Not even the submarines.
Adam McKay: Surely, sir, you see how the example of Atlas Films versus your own Gary Sanchez Productions is a textbook example of income disparity– the same disparity you handily reminded us of in the infographic credit sequence of your blockbuster hit The Other Guys, which cost $100 million to make and grossed $170 million worldwide. That and your three previous films have all been profitable because you found ways to repackage Will Ferrell’s schtick in wildly different settings and situations, attracting a large, enthusiastic audience and making you a very, very, very, very, very, very, very rich man. You’ve stated in the past that executives in other industries make too much money and should keep less of it for the good of everyone.
So, let’s review some economic facts here (I can’t afford to hire animators for an infographic): your theatrical films alone have earned a collective $453,190,451 in box office receipts, though their production budgets only add up to an estimated $263,500,000. That’s $189, 690,451 in profit, a profit margin of almost 42% (obviously those figures don’t include marketing costs, but they also don’t factor in DVD sales or money from product placement through multinational corporations). Atlas Shrugs still hasn’t recouped $15,659,145 of its production budget after a month in theaters. That loss could be covered by 8.2% of the profits of your films (and this isn’t counting the profits of Funny or Die or your income as head writer of Saturday Night Live).
Now, obviously, the lion’s share of that money goes to the production companies who fund your theatrical films, so I have no idea how much of this money is actually yours. But I still have no doubt that you could fill the deficit of Atlas; at the very least, you could convince your good friend and collaborator Will Ferrell to donate that much from the $20 million he demands per film, leaving him with $4,340,855 to live on until his next project– a sum that many Americans would kill to earn for a few months of work. If that’s too unreasonable, surely you have enough millionaire friends that 16 of you could donate just under a million dollars for those whom the free market has forsaken? Or are we gonna have to introduce more strenuous regulations to counteract your greed?
The Rest of Hollywood: Should these men fail to abandon capitalistic avarice and refuse to help out peers in need, this is an open call to make President Barack Obama proud of you and spread the wealth around. Remember, you pledged.
¹ They were actually already down.
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Comments
Well
Submitted by The Irishman on Mon, 05/23/2011 - 6:06pm.
It made 1/4 of its budget back. Give it time.
Now that's funny!
Submitted by CobraMan on Mon, 05/23/2011 - 6:06pm.
"Since then, the only thing Al’s cut back on is his number of wives..."
Now that's funny!
The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States. The US Constitution
Unless you're a fetus. The US Supreme Court
Or Anwar al-Awlaki.
Atlas Mugged by production budget and few theaters
Submitted by lrgon on Mon, 05/23/2011 - 8:47pm.
Atlas Shrugged was bestowed some recognition by the Library of Congress : The most influential book read in America, except for the Holy Bible.
The movie was produced under nearly impossible financial and timing circumstances (a paltry $10 million budget and a deadline to start filming just two days before the producer’s option expired).
The actors bring life to the hero and anti-hero - the fascist state along with all the bureaucrasses and union thugs.
Rand contrasts the forces of capitalism (free enterprise versus state monopoply control capitalism) between the freedom of the entrepreneur versus the dull, drab weariness of the fascist economy.
We see it today in the Obama policies that is destroying opportunity, wealth, and freedom while claiming to “equalize opportunity” for everyone.
A neat scene: A union thug threatened the entrepeneur Dagny with boycotting her unionized labor ers. Same old excuse: the rebuilt railroad line is unsafe and the workers “have a right to safety on the job.”
The entrepeneur Dagny responds: “I offer them work freely. If they want the work, fine. But if I am forced to follow your rules, there won’t be any jobs. In any event, I will never allow any of your union members to work for me!”
Sick it Unions! Stick it where the rays of life don't shine.
No irony?
Submitted by The Irishman on Tue, 05/24/2011 - 9:07am.
The scene you mention...sticking it to the unions...you know the movie was made by union members, right?
This is the problem with rich people who want to make movies. The idea that you can just put up a lot of money and have a significant return on the investment is tragically naive. Hollywood has been making movies for a long time and they still only get about 1 out of every 10 right, and that's when they actually have name brand talent with which to sell the picture.
This wasn't mugged by the budget. The financier just didn't put up enough money, or he hired a crappy crew who couldn't stay on budget. I don't know where you get $10 million from because all sources I've found estimate between $15 and $20 million, and that's not bad when all of your actors are no-names.
Oh, the irony! "I will never allow any of your union members to work for me!”
Except on the 2 sequels.
Oh look. Hollywood Zippers is expouding upon Hollywood & unions
Submitted by The Vet on Tue, 05/24/2011 - 12:00pm.
My, that never happens does it Another Angry Black Zippers AKA The Irishman. No. No, That never happens does it?
Atlas Shrugged
Submitted by Radical1979 on Mon, 05/23/2011 - 9:24pm.
Even for those of us who wanted to see Atlas Shrugged, it wasn't easy. Despite a multiplex with with 16 theaters, it wasn't shown there.
It's possible it would have done much better if it was only shown.
Never fear...
Submitted by c5then on Tue, 05/24/2011 - 8:52am.
This movie will make a profit once it goes to Pay-per-view on the cable and satellite networks. I know many of my freinds who have decided that with the new HD TVs and the expense and hassle of going to the theater, it is better to wait and watch it in the comfort of your own home.
There are no movies in the last few years that I have thought " boy, I'd really like to go see that in an uncomfortable chair with stickey carpet on a big screen with a way too loud sound system and spend a small fortune on the tickets and food."
In fact I think that PPV will soon be changing the way movies are marketed and released. In the past some have gone straight to DVD by-passing the theaters completely. I see in the future that some (many?) will go straight to PPV.
Madison and Jefferson and Franklin built a Republic - Roberts killed it!