"Can skimpy bikinis raise awareness about breast cancer?" asked 'Good Morning America's Robin Roberts.
On September 22nd Roberts and Andrea Canning discussed a new public service announcement campaign called "Save the Boobs" that uses a "less-is-more approach" to call attention to breast cancer.
Roberts tsked at the "provocative footage," quoting critics that say the ads are "distracting from the message." Canning agreed, adding, "One PSA even looks more like a beer commercial than a breast cancer awareness spot."
But the ladies did protest too much, since as they spoke, clips of that beer commercial-like ad - featuring slow-motion footage of a girl wearing a skimpy white, string bikini - rolled over and over. GMA showed another spot that zoomed in on women putting their right hand over their left-breast, reciting a pledge that went, "I pledge allegiance to my girls. To my cheechees, to my hooters, to my tatas. And to tell my doctor about any changes I see or feel immediately."
And, just in case viewers hadn't gotten enough cleavage yet, GMA threw in a girl wearing lingerie for lung cancer awareness. "Shocking PSA's are here to stay, as more and more causes fight to get their message heard loud and clear," said Canning.
Of course the only PSA "Good Morning America" refused to show was one "designed to scare teens straight about texting and driving," claiming that it "is so violent that we can't show you the crash." Apparently only porn, not blood, is appropriate on the sex-obsessed ABC network.



















Editor at Large
Comments Policy
OK - But where's the
September 24, 2009 - 11:43 ET by dasherOK - But where's the video?
"Liberalism is just Communism sold by the drink." P.J.O'Rourke
Umm, thanks, but
September 24, 2009 - 11:49 ET by RESTLESS 1a link the the PSA would be nice. Lots of study needed here to determine the validity of the claims.
"If the man, with the power, can't keep it under control...some heads are gonna roll." -Judas Priest
Tech Difficulties
September 24, 2009 - 11:53 ET by Carolyn PlocherThere was a technical difficulty with the video. It's up now.
GMA/and Breast Cancer Awareness
September 24, 2009 - 11:49 ET by merlin61Must sex be incorporated into everything? This is a
degrading and disgusting ad and should not be used to promote breast cancer awareness. It seems to me to take the issue too lightly. Breast cancer is a very personal and serious matter for women and they already feel their feminity and sexuality is harmed by cancer. It is a scary disease. My daughter has been fighting it for 8 years, and there is nothing funny about this commercial.
What I like is when people
September 24, 2009 - 11:51 ET by mattmWhat I like is when people refer to "breast cancer awareness" as "breast awareness." I've heard this several times, and I must admit, I've been a big supporter of breast awareness ever since I was a little kid.
mattm
September 24, 2009 - 11:56 ET by Airforce_5_OI'm just a big supporter, you know like a bra, but I'm not a bra...get it...breast supporter...OH WHATS THE USE!
Liberalism: The haunting feeling that someone, somewhere, can help themselves.
Me too
September 24, 2009 - 12:47 ET by onewiseguyI've always considered myself a big breast supporter but lately I find that I'm also a small breast supporter and everything in-between. I think I'm becoming a more well-rounded individual and certainly more inclusive...
Breast Cancer?
September 24, 2009 - 11:54 ET by Airforce_5_OYeah that is exactly what I think of when I see a bikini. PLEASE DON'T RUIN THIS ONE FOR ME!!!!!
Liberalism: The haunting feeling that someone, somewhere, can help themselves.
Save the boobs? Was it
September 24, 2009 - 12:06 ET by MidAmericaSave the boobs? Was it an ad for GMA?
Obama - Put your money where your mouth is
September 24, 2009 - 12:09 ET by Thinking.ManWill the Whitehouse, specifically President Obama face legal action if HE is misleading the Amercian people?
That's the question I would ask the press lackey if I had whitehouse press access
If it's good for the goose it should be good for the gander, why don't the republicans send a summary to Obama of what he has promised
No cuts in Medicade/Care
No panels deciding who gets critical care
No cost to the American people
No new or increased taxes or fees to pay for it
Under penalty of perjury I hearby promise that if any of the preceding comes to pass during the term of my current or future adminsitrations that I will resign and be held accountable for the damages done to the American system by my lies
Signed President Barrack Huessien Obama
LMAO - Put your money where your mouth is you puppet!
Huh?
September 24, 2009 - 12:34 ET by RukusI agree, but, what's that got to do with this thread about breast awareness commercial? Oh, I get it, Barry's a boob! Roger that! : )
Gary
If there must be trouble, let it be in my day, that my child may have peace. -- Tom Paine
What does the girl with the
September 24, 2009 - 13:50 ET by Another Dead KennedyWhat does the girl with the big boobs and the "sexy face" wearing the Roe v Wade shirt in the NB ad have to do with selling t-shirts? Kinda the same thing, dontcha think?
xoxo - Ted
→ Drupal
September 24, 2009 - 13:55 ET by Cool ArrowShe has everything to do with selling T-shirts.
I can't explain it, but I think that picture could sell water pails too, don't you think?
Water pails, land snails,
September 24, 2009 - 13:58 ET by Another Dead KennedyWater pails, land snails, hay bales, and...breast cancer awareness.
xoxo - Ted
lol!
September 24, 2009 - 12:16 ET by katainkentthat's rather like : "This smells AWFUL! Here smell it." ( It's some bizarre human nature flaw I think :P)
I was behind a van two days ago that had the familiar pink ribbon sticker on it and inside the sticker it said "feel your b**bies" I got a chuckle out of it but then I realized that yet still another promotional agenda has had to "dumb itself down" to make itself heard. Breast cancer has hit most of the female members of my family including myself, all at a young age. We crack jokes among ourselves all the time to lighten it up but I think this track is the wrong track for a public message.
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The Emperor, he has no clothes
Fox News does this same
September 24, 2009 - 12:16 ET by 24enakFox News does this same thing, in fact they all do it. Bill O'Reilly showed the Erin Andrews peeping tom video, which was illegal, on his show. They all show these videos because sex sells. There is no bias here, because they all do it.
a lot of us here don't even like BOR
September 24, 2009 - 12:21 ET by candanceAnd we speak our mind when Fox does something inappropriate. The "he did it too" defense doesn't work here.
Yep, I've joked here
September 24, 2009 - 12:28 ET by Chris NormanYep, I've joked here several times of O'Reilly's "Isn't that terrible? Let's see it again." method of showing "college girls gone wild" clips - all in the name of addressing this serious issue, don't you know.
The "Mainstream" Media: By liberals. For liberals.
I don't remember seeing any
September 24, 2009 - 12:32 ET by 24enakI don't remember seeing any of the newsbusters staff writing something when anyone at Fox News does this same exact thing. I would call that a bias.
Uh, NB is here to expose
September 24, 2009 - 12:36 ET by Chris NormanUh, NB is here to expose and combat liberal media bias - as is stated at the top. We let Media Matters devote their full attention to Fox News and their just overwhelming control of the media.
The "Mainstream" Media: By liberals. For liberals.
Liberal media bias [against
September 24, 2009 - 12:53 ET by Another Dead KennedyLiberal media bias [against conservatism] is more like it.
xoxo - Ted
just curious
September 24, 2009 - 12:56 ET by katainkentwhatelse would liberal media bias pit itself against?
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The Emperor, he has no clothes
Progressive bias?
September 24, 2009 - 13:29 ET by CobraManAgainst "progress" bias, silly!
The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States.
The US Constitution
Unless you're a fetus.
The US Supreme Court
don't confuse the trolls!!
September 24, 2009 - 13:30 ET by SouthJersey1953It is not fair to ask a troll a question like that. If they made the statement, we are REQUIRED to accept it as fact. (if you ask for clarification, their mind may explode)
"Maybe if we keep our heads buried in the sand, this will blow over" - The Congressional Republicans
Hello childish name-caller.
September 24, 2009 - 13:40 ET by Another Dead KennedyHello childish name-caller. I believe I'm still waiting for your response on the Open Thread.
xoxo - Ted
OK then
September 24, 2009 - 14:47 ET by Rukus"Hello childish name-caller. I believe I'm still waiting for your response on the Open Thread."
What's that got to do with breast cancer awareness? : )
Gary
If there must be trouble, let it be in my day, that my child may have peace. -- Tom Paine
“Exposing & Combating Liberal Media Bias”
September 24, 2009 - 12:36 ET by general companyLiberal being the key word here
My Gov. thinks I am dangerous, so be careful
"Television is a freak show" Bernie Goldberg
"we"
September 24, 2009 - 12:37 ET by katainkentwhich "we" is it you think candance was referring to.
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The Emperor, he has no clothes
→ enak
September 24, 2009 - 12:40 ET by Cool ArrowWhy don't you invite us over to your blog which exposes conservative bias?
Not saying we'd come, but you're not being very hospitable.
enak
September 24, 2009 - 12:28 ET by katainkentare you the self appointed media bias website police now? Tomorrow there will be a thread called captionfest - there will be no bias in that either. Then there will be a sports thread. And sometimes bloggers write informative articles. Just warning you so you can get some good tirades warmed up.
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The Emperor, he has no clothes
Those are open threads not
September 24, 2009 - 13:10 ET by 24enakThose are open threads not written by anyone, there is no author and none of the author's opinions or interpretation. I don't have a problem with those. But this isn't an open thread, the author is only objecting to GMA's exploiting the ad and hasn't objected to similar and in my opinion more distasteful exploiting of Erin Andrews by Fox News.
enak
September 24, 2009 - 13:19 ET by katainkentI'm just heading you off at the pass before you step into ragmuffin's shoes. This is NB's 'about' page. If you'd like to see conservative media bias exposure, I am relatively certain there are websites out there that do that.
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The Emperor, he has no clothes
Then blog about it. Who's stopping you?
September 24, 2009 - 13:33 ET by CobraMan"But this isn't an open thread, the author is only objecting to GMA's
exploiting the ad and hasn't objected to similar and in my opinion more
distasteful exploiting of Erin Andrews by Fox News."
Here's an idea, create your own blog and write about it. What's that? You'd rather criticize other people on their own blogs and websites as opposed to expending the time and effort creating your own? OK, I understand.
The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States.
The US Constitution
Unless you're a fetus.
The US Supreme Court
BOR is an editorialist. He
September 24, 2009 - 12:43 ET by NL207BOR is an editorialist. He admits he's an editorialist. His program is an OPINION program. FOX News does not control the content of his program nor do they purport that his program is objective journalism or anything other than a current affairs opinion program.
If it makes you feel better
September 24, 2009 - 13:17 ET by 24enakIf it makes you feel better Fox and Friends showed the video as well did CBS which media matters called out. http://mediamatters.org/research/200907210023
I brought up Bill O'Reilly because I remember watching Bill's show the night he did it and immediately changed the channel. So now what is your answer for why Fox and Friends showed the Erin Andrews clip, because I believe they are a "news" show and not an opinion program like Beck, Bill, or Hannity.
Even though Fox News doesn't control the content of opinionated shows they are responsible for what is said on their shows.
Fox News ~ Fair & Balanced : ) That is why I watch it. I
September 24, 2009 - 13:20 ET by pahuberunderstand your hatred of it... perhaps kos or du would be a better venue for such a typical liberal as yourself?
Hmmm.... I may have to start watching ABC again...nah
September 24, 2009 - 13:21 ET by averageschmoeMaybe that is their thinking. Nobody watches them so they need the sex to sell. Maybe they should have these women reporters nude.
→ Schmoe
September 24, 2009 - 13:30 ET by Cool ArrowWhich would you rather view? Charlie Gibson enraptured by Obama or Megyn Kelly just being the most beautiful expectant mother on earth?
Afternoon Cool~~
September 24, 2009 - 13:34 ET by BKeyserWhy does that PSA conjur images of Barney Frank on a unicorn?
→ Don't know Keyser
September 24, 2009 - 13:38 ET by Cool ArrowYou are referring to the stately unicorn steed, Petard?
Dr Ezeliel
September 24, 2009 - 13:32 ET by sevenAccording to money saving standards, if a woman has a tumor, it is more economical to have a bi lateral mastectomy and then she doesn't have to worry about having another surgery.
I also see the need for more states to require women to be warned that abortion increases the risk of breast cancer enormously.
They do what?
September 24, 2009 - 13:52 ET by CobraMan"Fox News does this same thing, in fact they all do it."
You may have missed this, but GMA was questioning whether it was APPROPRIATE to use that ad to promote Breast Cancer awareness yet failed to question, or even ponder, whether it was APPROPRIATE for them to show the ad six times when making their argument. I would call that hypocrisy, wouldn't you?
Now. please show us where Fox News has been just as hypocritical with similar situations? Until you can do that, your argument is spurious at best.
The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States.
The US Constitution
Unless you're a fetus.
The US Supreme Court
http://www.youtube.com/watch?
September 24, 2009 - 14:40 ET by Wisdomhttp://www.youtube.com/watch?v=whYi8sCF5Pg
For the record, I fully support "Save the Boobs"
September 24, 2009 - 13:38 ET by R D Helm:-)
-Dave
I agree with Rush. It's time for Obama to resign.
I must say
September 24, 2009 - 14:25 ET by RESTLESS 1The men with boobs in this PSA are much more distasteful to me than the bikini, but that's just me. :)
"If the man, with the power, can't keep it under control...some heads are gonna roll." -Judas Priest
→ Skimpy Bikini O'Reilly
September 24, 2009 - 19:10 ET by Cool ArrowI held back, just knowing O'Reilly would air the video.
He's airing it tonight.
That one was easy. I'd better watch closely to make sure he's abreast of the controversy.
Abreast of the controversy?
September 24, 2009 - 19:51 ET by RukusKnowing BOR he'll give tit for tat about it. : )
Gary
If there must be trouble, let it be in my day, that my child may have peace. -- Tom Paine