Given how much wailing and gnashing of teeth there was in the press when the old Hostess liquidated in 2012, a mid-April story at Forbes on the company's has gotten surprisingly little attention. Well, maybe it's not that much of a surprise, for reasons which will be indentified here.
Readers may recall that the final straw in that drama occurred late that year when the the AFL-CIO-affiliated Bakery, Confectionery, Tobacco Workers union called a strike after rejecting management clearly communicated final offer. The company, already in bankruptcy, was through negotiating, and chose to liquidate. The press moaned about how all of this meant the end of an era. Steven Bertoni's Forbes writeup shows how wrong they were, and what a business can accomplish when it's not saddled with legacy costs and constraints.