The business press's ability to keep up the appearances of "recovery is just around the corner" for over 5-1/2 years has been simultaneously amazing and disgusting. One of their strategies has been to define a "new normal" which is only presented that way because everyone knows deep-down that as long as the left controls economic policy, the nation's economy won't ever really get any better than it currently is. Another involves lowering the bar. An example of that would be the ridiculous new definition of full employment as representing an unemployment rate of 5.5 percent.
A third tactic, demonstrated in a Thursday Bloomberg report, is to feign ignorance.