William Neuman's New York Times story on the latest attack by the food and advertising police, “U.S. Seeks New Limits on Food Ads for Children,” which topped Friday’s Business section, was slanted (as most Times business stories are) against business and in favor of federal regulators.
Will Toucan Sam go the way of Joe Camel?
The federal government proposed sweeping new guidelines on Thursday that could push the food industry to overhaul how it advertises cereal, soda pop, snacks, restaurant meals and other foods to children.
Citing an epidemic of childhood obesity, regulators are taking aim at a range of tactics used to market foods high in sugar, fat or salt to children, including the use of cartoon characters like Toucan Sam, the brightly colored Froot Loops pitchman, who appears in television commercials and online games as well as on cereal boxes.